msnbc.com
updated 8/29/2011 12:51:18 PM ET 2011-08-29T16:51:18

A Pamplona-style running of the bulls event is to be held in a suburb of Phoenix, the event promoter said Monday, despite the revocation of its permit by town officials.

Phil Immordino told msnbc.com that six or seven runs would take place on Oct. 14 and 15 in Cave Creek on private property, and dismissed the town's decision to withdraw the special event permit as simply a way to prevent someone from suing it for any injuries sustained.

The Arizona Republic newspaper reported that the town wanted $3 million in insurance for the "Running of the Bulls Festival," while Immordino said he would only provide $2 million in coverage.

He said the event was being held on private land, so could still go ahead without a permit.

The event has been held three times in the United States before, in Mesquite, Nevada, in 1998 and 1999 and Rawhide, Arizona, in 2002, Immordino told msnbc.com by telephone.

"You know, there's some bumps and some bruises, some people get knocked over, but these bulls don't have sharp horns like they do in Pamplona," he said.

He said the bull run events, which started as a way to give a struggling rodeo some publicity, were "Americanized tremendously," with escape routes and medical staff on hand, but it was "still fun and scary."

'Animal-rights people .. going crazy'
Unlike in Spain, the bulls will not take part in bullfighting events or be killed after the run.

"Are you kidding me? The animal-rights people are already going crazy as you can imagine," Immordino said. "These bulls are worth a lot of money, nobody is going to be hurting or eating them."

He said cowboys on horseback rode the bulls along and the animals were "not in danger at all."

"The people are," he added.

Slideshow: Pamplona's running of the bulls (on this page)

Immordino said so far about 100 people had signed up to take part in the Cave Creek runs, but the previous events had attracted about 1,000 runners each.

Some 32 bulls, weighing about 1,500 pounds, are involved.

Immordino told msnbc.com that the "bottom line" was "there's a lot of individuals who get exciting about doing it," craving the same kind of "adrenaline rush" as people who like to parachute from airplanes or do bungee jumps.

'In-depth waiver'
He said participants had to sign an "in-depth waiver."

"If they did (get hurt), they're most likely going to name me in the lawsuit, but it shouldn't get them anywhere," he said.

Immordino said that only about two or three people usually got knocked over in the runs, but admitted the town council "is all freaking out and worrying about injuries and all that."

He admitted he had only a brief personal experience of his own event.

"I haven't actually run the whole race ... (but) I did get on the track with the bulls," Immordino said. "One missed me by about an inch and I said 'You know what, I'm not going to do this again.'"

Video: Tourist gored on second day of bull run (on this page)

Cave Creek's mayor, Vincent Francia, told the Republic newspaper that the bull run was "on my list of wishes for the town. It would be nice to be a part of because it is so Cave Creek." However, he said Immordino had failed to appear for a meeting about the event, describing that as a "red flag."

Animal-rights group PETA sent a letter to the mayor and council, asking them to "rethink the event, for the sake of the safety and welfare of both the people and animals involved," the paper reported.

Gemma Vaughan, a PETA spokeswoman, told the Republic that 200 to 300 people were injured every year in Pamplona and some had died in 2009.

"The bulls will be antagonized to run and could possibly injure participants and bystanders. People could fall into pileups and get trampled or gorged," she told the paper. "Bulls are bulls, and the danger cannot be denied."

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Photos: San Fermin Festival in Pamplona, Spain

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  1. People raise scarves and candles as they sing the 'Pobre de Mi' song, marking the end of the San Fermin festival on July 14 in Pamplona, Spain. Pamplona's famous Fiesta de San Fermin involves fighting bulls running through the historic heart of Pamplona. (Pablo Blazquez Dominguez / Getty Images Contributor) Back to slideshow navigation
  2. Giants dance during a farewell ceremony on the last day of San Fermin festival's 'Parade of the Giants and the Big Heads' in Pamplona, on July 14. Enormous puppets accompanied by brass bands parade daily through the city during the nine-day-long festival made popular by U.S. writer Ernest Hemingway. (Susana Vera / Reuters) Back to slideshow navigation
  3. A steer runs over fallen runners on Estafeta street during the last running of the bulls at the San Fermin festival on July 14. There were no serious injuries during the run that lasted two minutes and 20 seconds, according to local news sources. (Susana Vera / Reuters) Back to slideshow navigation
  4. Churreria Munueta starts making 'churros' in the early hours before the San Fermin running of the bulls on July 14. (Pablo Blazquez Dominguez / Getty Images Contributor) Back to slideshow navigation
  5. A boy in a stroller looks at toy bulls before the start of the San Fermin festival's bull run for children on July 13. Six toy bulls driven by runners take part in the children's bull run, which imitates the morning running of the bulls for adults, but for a much shorter distance and with no real animals. (Susana Vera / Reuters) Back to slideshow navigation
  6. A young bull jumps over several runners or 'mozos' at the bullring shortly after finishing the seventh bullrun of the San Fermines festival on July 13. (Villar Lopez / EPA) Back to slideshow navigation
  7. A couple embrace in the doorway of a house on Estafeta street before the running of the bulls at the San Fermin fiestas on July 13. Seven people have been injured but none gored in a swift and particularly dangerous second-to-last chapter of this year's running of the bulls in Pamplona. The diciest part of the daredevil sprint came in the home stretch on July 13, as the largest bull ran alone ahead of the pack of five others and six steers and barreled through the crowd like a locomotive. (Daniel Ochoa De Olza / AP) Back to slideshow navigation
  8. Participants run with Victoriano del Rio fighting bulls during the sixth San Fermin Festival bull run, on July 12. (Javier Soriano / AFP - Getty Images) Back to slideshow navigation
  9. Revelers are showered with sparks from the 'Fire Bull,' a man carrying a metal structure loaded with fireworks on the fifth day of the San Fermin festival in Pamplona on July 11. (Eloy Alonso / Reuters) Back to slideshow navigation
  10. Spanish bullfighter Juan Jose Padilla faces his second bull during the sixth bullfight of the Fiesta de San Fermin in Pamplona, Spain, July 10. (Jesus Diges / EPA) Back to slideshow navigation
  11. A Miura fighting bull attempts to leap over the barrier during the fourth bullfight of the San Fermin festival in Pamplona July 10. (Eloy Alonso / Reuters) Back to slideshow navigation
  12. A reveler sleeps before the running of the bulls at the San Fermin fiestas, in Pamplona, July 10. (Ivan Aguinaga / AP) Back to slideshow navigation
  13. Revelers run as Miura's ranch fighting bulls follow, on Estafeta street during the running of the bulls in Pamplona, July 10. (Ivan Aguinaga / AP) Back to slideshow navigation
  14. Men prepare to take part in San Fermin festival's "Comparsa de gigantes y cabezudos" (Parade of the giants and the big heads) in Pamplona, July 9. Enormous puppets accompanied by brass bands parade daily through the city during the nine-day-long festival. (Susana Vera / Reuters) Back to slideshow navigation
  15. Revellers run from the "Fire Bull", a man carrying a metal structure loaded with fireworks on the fourth day of the San Fermin festival in Pamplona, July 9. (Vincent West / Reuters) Back to slideshow navigation
  16. Spanish bullfighter David Mora, center, waits to make "the paseillo" or ritual entrance to the arena before a bullfight in Pamplona, July 8. (Daniel Ochoa De Olza / AP) Back to slideshow navigation
  17. Spanish bullfighter Jesus Martinez "Morenito de Aranda" performs a pass during the second bullfight of the San Fermin festival in Pamplona, July 8. (Vincent West / Reuters) Back to slideshow navigation
  18. Spanish bullfighter David Mora is gored by the second bull during the fourth bullfight of the Fiesta de San Fermin in Pamplona, July 8. (Jesus Diges / EPA) Back to slideshow navigation
  19. A "recortador" performs with a fighting bull during an exhibition of acrobatic skills at the bullring on the fourth day of the annual San Fermin festival in Pamplona, July 9. (Stringer/spain / Reuters) Back to slideshow navigation
  20. A runner is trampled by a wild cow at the bullring following the second running of the bulls of the San Fermin festival in Pamplona, Spain, on Friday, July 8. Perhaps best glorified by Ernest Hemingway's 1926 novel "The Sun Also Rises," the festival is known around the world for the daily running of the bulls. (Eloy Alonso / Reuters) Back to slideshow navigation
  21. A runner hangs from a wooden door as a Cebada Gago fighting bull passes during the second running of the bulls of the San Fermin festival on July 8. Six people were treated in hospital and a 24-year-old Australian man was gored in the leg in a run that lasted three minutes and ten seconds, according to local news sources. (Joseba Etxaburu / Reuters) Back to slideshow navigation
  22. A fighting bull takes the curve during the San Fermin festival on July 8. People come from all over the world to test their bravery in the daily bull runs and enjoy the festival's nonstop street parties which last until July 14. (Denis Doyle / Getty Images) Back to slideshow navigation
  23. Revelers run next to Cebada Gago ranch fighting bulls on July 8. (Daniel Ochoa De Olza / AP) Back to slideshow navigation
  24. A photographer waits with his camera inside a shop decorated with a painting of Saint Fermin on the Estafeta Corner before the second running of the bulls on July 8. (Alvaro Barrientos / AP) Back to slideshow navigation
  25. A calf jumps into the arena after the running of the bulls on July 7. Revelers gather in the bullring following the running of the bulls and bull calves with their horns covered are released from enclosures into the bullring. Thrill-seekers crouch down at the gate of the enclosure and the released calf leaps over them. (Ivan Aguinaga / AP) Back to slideshow navigation
  26. An image of Saint Fermin is carried through the streets of Pamplona on July 7. (Ivan Aguinaga / AP) Back to slideshow navigation
  27. Mexican matador Arturo Saldivar is trampled by a Torrestrella bull during a bullfight held as part of the San Fermin festival on July 7. (Ander Gillenea / AFP - Getty Images) Back to slideshow navigation
  28. Revelers are surprised by an angry leading ox, used to drive the fighting bulls during the running of the bulls on July 7. (Daniel Ochoa De Olza / AP) Back to slideshow navigation
  29. A man falls next to a steer during the first bull run on July 7. (Eloy Alonso / Reuters) Back to slideshow navigation
  30. Several 'mozos' or runners are chased by bulls from Torrestrella ranch during the first bull run on July 7. Four people were lightly injured. (Jesus Diges / EPA) Back to slideshow navigation
  31. A runner is turned round by a young bull at the bullring after finishing the run on July 7. (Jesus Caso / EPA) Back to slideshow navigation
  32. Revelers take cover before a fighting cow leaps over them at Pamplona's bullring after the first bull run on July 7. (Joseba Etxaburu / Reuters) Back to slideshow navigation
  33. A man is tossed during the 'Chupinazo' to mark the start, at noon sharp, of the San Fermin Festival on July 6 in front of the Town Hall of Pamplona. Tens of thousands of people packed Pamplona's streets for a drunken kick-off to Spain's best-known fiesta: the nine-day San Fermin bull-running festival. (Pedro Armestre / AFP - Getty Images) Back to slideshow navigation
  34. Reveler kisses the traditional red neckerchief as ten of thousands people kicked off the San Fermin Fiesta in Pamplona on July 6. (Alvaro Barrientos / AP) Back to slideshow navigation
  35. Water is thrown from a balcony onto revelers during the 'Chupinazo', the official opening of the San Fermin fiesta in Pamplona, July 6. The festival, held since 1591, attracts tens of thousands of foreign visitors each year for nine days of revelry, morning bull-runs and afternoon bullfights. (Alvaro Barrientos / AP) Back to slideshow navigation
  36. Thousands filled the main square in Pamplona July 6 for the festival's official start. (Vincent West / Reuters) Back to slideshow navigation
  37. Revelers pack the 'Plaza Ayuntamiento,' Pamplona's city hall square, for the start of the San Fermin Festival. (Jesus Diges / EPA) Back to slideshow navigation
  38. A festival goer jumps from a fountain to be caught by the crowd during the opening of San Fermin festival on July 6. (Denis Doyle / Getty Images) Back to slideshow navigation
  39. Revelers drink wine while celebrating the 'Chupinazo' in Pamplona, July 6. (Alvaro Barrientos / AP) Back to slideshow navigation
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Video: Tourist gored on second day of bull run

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