Image: PETA's 'Lettuce Ladies'
Karen Bleier  /  AFP - Getty Images
PETA's 'Lettuce Ladies' arrive to serve Vegan hot dogs on July 13, 2011 during a demonstration event on Capitol Hill in Washington, DC. PETA is calling attention to alternatives to meat products.
updated 9/20/2011 1:34:27 PM ET 2011-09-20T17:34:27

People for the Ethical Treatment of Animals plans to create a pornographic website to promote its animal rights and vegan diet message.

PETA spokeswoman Lindsay Rajt said in a telephone interview from Los Angeles on Tuesday that the Norfolk, Va.,-based group has applied with ICM Registry to launch the website peta.xxx.

Rajt says the website will feature graphic videos and photographs. She noted that PETA has used porn stars and nudity to get its message across in the past. She says a pornographic site will allow PETA to reach a broader audience and that publicity about the site is just as important as the site itself.

Rajt says November is the earliest that PETA could receive approval for the site, which was first reported by The Virginian-Pilot in Norfolk.

Southern Methodist University marketing professor Daniel Howard told the newspaper that the website will backfire. He says using a pornography website to promote a message isn't socially acceptable to a vast majority of Americans.

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