First Krispy Kreme Shop In Britain Opens
Bruno Vincent  /  Getty Images file
In an attempt to lure new customer groups, Krispy Kreme will offer a low-sugar doughnut.
updated 3/12/2004 2:34:05 PM ET 2004-03-12T19:34:05

Hot. Now. Healthy?

Krispy Kreme Doughnuts, long known for its high-calorie treats, says it plans to offer a low-sugar doughnut to attract dieters and diabetics.

Exactly how low the sugar content would be was unclear Thursday. Krispy Kreme spokeswoman Amy Hughes said she didn’t know because the new doughnut is still in the early stages of development. It is set to debut before the end of the year.

But just one of Krispy Kreme’s Hot Original Glazed doughnuts has 10 grams of sugar and 200 calories. More than half those calories come from fat, 12 grams of it.

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Krispy Kreme lover Clint Beaver said that while a low-sugar doughnut is a good idea, he doubted he would give up on the original glazed variety.

“As for me, I’ll die eating the fattening doughnuts,” said Beaver, a student at the Wake Forest University School of Medicine.

One of his med-school friends, Nathan Painter, found the whole idea of a low-calorie doughnut strange. “It just seems odd they’re trying to be healthy,” he said.

Still, he said, he would give one a try.

The idea of offering a low-sugar doughnut isn’t new for Krispy Kreme.

“We’ve been looking at this for some time,” Hughes said.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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