The Msnbc Digital Network today announced new roles on its national sales team. Laura Hagen has been promoted to General Manager of Brand Solutions and Moritz Loew has been promoted to General Manager of National Sales. Both positions will continue to be based in New York.
“We’ve seen a lot of success and want to keep the momentum going. Our video revenue is up 46 percent,* our industry leading technology called is gaining momentum, and the Msnbc Digital Network is the #1 video news site,” said Kyoo Kim, Chief Sales & Marketing Officer, Msnbc Digital Network. “Now is a great time to provide more compelling sales solutions and customer service in a marketplace that is increasingly complex and fragmented.”
Hagen will lead cross-media programs that leverage online, television, mobile, social, and out-of-home platforms for advertising partners. She will supervise a team of digital sales strategists that work closely with NBC News’ sales team and other partners to create and deliver strategic multi-platform solutions for clients.
Loew will oversee a growing team of sales managers and account managers across the country focused on the top 100 accounts. Loew’s team will work closely with the Msnbc Digital Network’s primary sales partner, Microsoft Advertising.
About the Msnbc Digital Network
The Msnbc Digital Network is a collection of innovative and powerful news brands that deliver the most compelling, diverse and visually engaging stories on the consumer’s platform of choice. The world-class brands featured in the digital network include msnbc.com, TODAY, NBC Nightly News, msnbc cable, Newsvine and EveryBlock. The Msnbc Digital Network provides something for every news consumer with its comprehensive array of offerings that deliver the best in breaking news, original journalism, lifestyle features, commentary and local updates down to the block level.
*July/August 2010-2011 year-over-year comparison
Media Contact
Gina Stikes
212.664.7403
Gina.Stikes@msnbc.com