Creating a safety net for your social-media activities has never been more important.
When Twitter went down last year for several hours, tweeters believed that it was a service attack with all their personal and business information hacked and lost. Although Twitter denied falling victim to an attack, new hackers and technologies surface daily -- making protecting your social content and contacts all the more vital.
Not only would trying to rebuild your business's social presence be extremely stressful, the loss of information could also ultimately affect your company's results. To avoid this end, here are six tools to help you cast a social safety net:
- Backupify.com. This cloud-based service in Cambridge,
Mass., offers regular backup of your information that's
housed on such sites as Facebook, Twitter, LinkedIn and
others. This site will preserve your online profiles,
messages and photo albums in case the originals are
corrupted, stolen or simply disappear. Owners can also back
up their Google apps data, which could get corrupted by
hackers or user error. Prices range from $4.99 to $19.99 a
month, depending on how much data and the number of
accounts you need to back up. A free version of the service
allows users to secure three accounts and one gigabyte of
- SocialSafe.net. When backing up your data
through SocialSafe, which is a social-media
backup service from the UK based iBundle, you can create an
online and offline, private and searchable digital journal
of your entries and photos. You can even travel back in
time to see how your social media profile has changed. The
free version offers a limited Facebook backup with photos,
friends and updates. With the standard upgrade for $3.49 a
year, you can back up both your Facebook and Twitter
profiles -- saving your direct Twitter messages and
mentions along with Facebook photo comments, "likes" and
tags. The pro upgrade for $6.99 a year gives you the
capability to back up your content on added sites such as
Google+ and Viadeo. And for $13.99 a year, you can back up
all these sites, along with your business's Facebook Pages.
Sorry, they don't offer to back up your LinkedIn contacts
and messages at present, but they say they're working on
- ArchiveFacebook. This free tool from Firefox
allows you to save actual web pages from Facebook to your
computer. By downloading this Firefox add-on, you can save photos,
messages, friend lists, notes, events, groups and other
Facebook information directly to your hard drive.
- BlogBackupr. This free service from Triop in
Sweden offers daily backup of your blog without installing any
software. While the service offers to automatically restore
blogs running on WordPress and Blogger.com, BlogBackupr also provides back-up
support for blogs that run on other systems such as Tumblr.
Though, with other systems, all the service can preserve is
what you publish through your site's public Really Simple
Syndication, or RSS feed.
- TweetBackup. Another free offering from Triop
is TweetBackup, which provides an archive
of up to 3,200 of your tweets and the people or brands you
follow. The service is especially appealing because it
doesn't require your Twitter password to do the daily
backup. Hackers have preyed on Twitter users who've offered
up passwords to some applications in the past.
- YouTube Downloader. This software allows you to download videos from YouTube, including HD and HQ videos, and convert them to other video formats like MOV or MP3 files. If you don't already have your videos saved on your computer, you can download them from YouTube and save them on your hard drive. This YouTube Downloader is a free program.
It's never too late to get in the habit of preserving your social media information by incorporating a daily backup into your marketing plan. Your social presence is valuable currency these days, so protect it down to the blog post, photo video and link that you shared through one of your social networks.
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