January 26, 2012

TODAY.com, the online home of America’s No. 1 morning program, launched Joy’s 25,000 Pound Weight-Loss Challenge this month to give consumers a simple tool to help them keep their New Year’s resolutions to lose weight.  Every morning TODAY Nutrition and Health Expert Joy Bauer offers a special diet tip on TODAY Health (http://www.facebook.com/todayhealth), encouraging consumers to change their lives and join the weight-loss challenge.

Instead of struggling to lose the pounds alone, Joy urges readers to make small diet swaps each day and to join the TODAY Health Facebook community for ongoing support and motivation.  More than 10,000 people have signed up for Joy’s 25,000 Pound Weight-Loss Challenge, losing more than 10,000 collective pounds during the first two weeks of January.  Anyone can join the challenge and record their weight loss here: http://on.today.com/ABJHd8.

“Towards the end of January, people often lose their diet 'oomph', and I’m on a mission to make this year different,” said Joy Bauer, TODAY nutrition and health expert.  “By following my tips and making small, manageable tweaks to your daily habits, you can lose weight, increase energy, and dramatically change your life for the better.  All you have to do is stick with it.”

“Twenty-five thousand pounds is a lot of weight; that’s the equivalent of eight cars,” said Jane Weaver, TODAY.com Health Editor. “Instead of being overwhelmed by a big goal, like losing 20 pounds, we’ve broken it down into daily tips to help you stay on track. And there’s an entire community of people cheering you on toward the bigger goal.”

Joy will host TODAY’s first-ever live Google + Hangout (http://bit.ly/yrOhyQ) at 4:00 p.m. (E.T.) on Tuesday, January 31 to answer your dieting and weight-loss questions. To participate, send questions on Facebook (Facebook.com/TODAYHealth) or Twitter (@JoyBauer) by 5 p.m. (E.T.) on January 30. Nine readers will be chosen to join the conversation live with Joy.  Participants will need a Google+ account, a webcam and should be available beginning at 3:00 p.m. (E.T.) on January 31, 2012.

Get started by joining Joy’s 25,000 Pound Weight-Loss Challenge on TODAY Health (http://www.facebook.com/todayhealth), get Joy’s weight-loss tips and easy meal swaps by following @TODAYHealth and @JoyBauer, and share your progress by using the hashtag: #TODAYHealth.

About TODAY.com

TODAY.com is the online home for America’s No. 1 morning program. TODAY.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC’s TODAY, the site offers a behind-the-scenes blog and regular expert columns on everything from food and fashion to parenting and relationships. TODAY.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. The TODAY.com app is available on the iPad, iPhone and iPod touch. TODAY.com. Don’t miss a moment.

About Joy Bauer

Joy Bauer MS, RD, CDN is America’s favorite nutritionist. She is the nutrition and health expert for NBC’s Today show, a monthly columnist for Woman's Day magazine, and the exclusive nutritionist for the New York City Ballet. Joy is the author of several New York Times bestselling books, including Joy Bauer's Food Cures, Slim & Scrumptious, and Your Inner Skinny, and the creator of JoyBauer.com. Joy’s mission is to improve the health of our nation, and she believes it’s never too late or too early to reap the benefits of healthy living. She lives in New York with her husband and three children.

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Media Contact

Gina Stikes
TODAY.com
212.664.7403
Gina.Stikes@msnbc.com

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