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updated 2/17/2012 8:19:30 AM ET 2012-02-17T13:19:30

If there's one thing I've learned from a couple decades of talking to small-business owners, it's that entrepreneurs are always excited about their business. But translating that enthusiasm into a pitch that makes investors plunk down their money is a whole different ballgame.

Appealing to investors is a skill unto itself, but it can be learned. Here are ten tips on how to craft your investor pitch:

quickly describe what your company does

You're dead to me

Investors like a company with a hard asset

help your company grow

What pitching tips you would add to this list? Let us know in the comments section.

This article originally posted on Entrepreneur.com

Copyright © 2013 Entrepreneur.com, Inc.

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