Video: Kerry ad scoffs at Bush's economic policies

updated 4/6/2004 4:13:28 PM ET 2004-04-06T20:13:28

TITLE: "10 Million Jobs."

LENGTH: 30 seconds.

PRODUCER: Riverfront Media, (a political unit of GMMB & SDD).

AIRING: Maine, Michigan, Pennsylvania, Iowa, New Mexico, Oregon, Wisconsin, Florida, Minnesota, Missouri, New Hampshire, Nevada, West Virginia, Arizona, Arkansas, Washington and Ohio.

SCRIPT:

Announcer:
"While jobs are leaving our country in record numbers, George Bush says sending jobs overseas 'makes sense' for America. His top economic advisers say "moving American jobs to low cost countries" is a plus for the U.S. John Kerry's proposed a different economic plan that encourages companies to keep jobs here. It's part of a 'detailed economic agenda' to create 10 million jobs. John Kerry. A new direction for America."

Kerry: "I'm John Kerry and I approved this message."

KEY IMAGES:

Workers, including one carrying a cooler, walk toward a chain-link fence. A clip of Bush talking is shown alongside the cover page of the Economic Report of the President from February 2004. The phrase "Bush Supports Shift of Jobs Overseas" also appears, along with two other similar statements. Kerry then is shown in his bomber jacket shaking hands with workers in hard hats, and on the campaign trail talking to supporters. He's also shown shaking hands with a veteran. Kerry then talks into the camera, an American flag behind him.

ANALYSIS, by Liz Sidoti, Associated Press writer: The ad is meant to exploit a Bush vulnerability, more than 2 million jobs lost under his administration, and highlight Kerry's recently released economic plan. But going negative is risky for Kerry because he's not well known, and, therefore, the ad could give voters an initial, negative impression of him.

The ad claims that Bush said outsourcing jobs "makes sense." While he never uttered that phrase, it is included in the president's 2004 economic report, which was released in February and was signed by Bush.

And, his chief economist initially suggested that shipping U.S. service jobs overseas could be good for the economy, but N. Gregory Mankiw, the current chairman of the president's Council of Economic Advisers, later said his comments were misconstrued. Treasury Secretary John Snow drew criticism for similar comments.

Bush's campaign says his economic plan is about creating more jobs in America, not about outsourcing.

Kerry's economic plan calls for lowering corporate taxes by 5 percent to promote job creation while eliminating tax incentives that send work overseas. The goal is to create 10 million new jobs.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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