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updated 5/11/2012 1:31:13 PM ET 2012-05-11T17:31:13

In observance of Mother's Day, data on moms and tech are flooding the media. Today was Nielsen’s turn, with a new report called “The Digital Lives of American Moms.”

The findings jibe with what we’ve been reporting for a while. All women have become very tech-savvy, but moms are especially involved in tech — and often with the latest forms, such as smartphones and social networking sites ranging from Facebook to Pinterest.

A few of Nielsen’s interesting facts (more below):

  • Moms are big fans of blogs, and are about a quarter more likely than the general population to visit ones hosted in big sites Blogger.com and Woredpress.com.
  • Social networking is also huge. Three quarters visited Facebook in March. And moms are 38 percent more likely to become a fan of and follow a brand online.
  • They are also e-commerce leaders, being much more likely than Americans in general to shop online for clothes (35 percent more likely) and buy toys (50 percent), music (29 percent) and e-books (23 percent).

© 2012 TechNewsDaily

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