June 4, 2012

The Msnbc Digital Network today announced new roles on its national sales team. David DeRobbio has been promoted to General Manager of National Sales and Paul Major has joined the company as the General Manager of Advertising Product Strategy. DeRobbio will continue to work in New York while Major will operate from Redmond.

DeRobbio will work closely with Laura Hagen, General Manager of Brand Solutions, to develop multi-platform solutions for clients who engage with the world-class brands featured in the digital network including msnbc.com, TODAY, NBC Nightly News, msnbc cable, Breaking News, Newsvine and EveryBlock. Major will focus on advertising innovation and accountability. The advertising product strategy team that Major will lead developed ServeView, an industry-leading technology which ensures that ads are only served when they are viewable to the user.

“David brings a wealth of sales management experience and a keen ability to put himself in the customer’s shoes and Paul is a strategic thinker who is the kind of person any salesperson or client would want on their side,” said Kyoo Kim, Chief Sales and Marketing Officer, Msnbc Digital Network. “We are looking forward to the innovative solutions that this team will dream up next to serve our clients and keep us at the cutting edge.”

DeRobbio, previously the senior director of East Coast sales, will manage a team of sales executives around the country and continue to work with both the NBC News and Microsoft sales teams to deliver innovative marketing solutions and media programs.

Paul Major will run the advertising product and monetization strategy group. Before joining the Msnbc Digital Network, Major led the product management group at Microsoft and MSN. Most recently, he oversaw Microsoft’s central marketing group and managed its global media operations.

The newly announced positions build on the Msnbc Digital Network’s momentum in its multi-plaform marketing sales solutions. From July to December of 2012, Msnbc saw 25.3 percent year-over-year growth in cross-media sales.

“While overall display market continues to be a challenge for the industry, we are seeing great growth on the areas that we have focused on and invested in, including our cross media sales driven by original video programs and mobile,” said Laura Hagen, General Manager of Brand Solutions. “We are excited to see brands like Nissan and Liberty Mutual Insurance take advantage of these cross-platform solutions.”

About the Msnbc Digital Network
The Msnbc Digital Network is a collection of innovative and powerful news brands that deliver the most compelling, diverse and visually engaging stories on the consumer’s platform of choice. The world-class brands featured in the digital network include msnbc.com, TODAY, NBC Nightly News, msnbc cable, Breaking News, Newsvine and EveryBlock. The Msnbc Digital Network provides something for every news consumer with its comprehensive array of offerings that deliver the best in breaking news, original journalism, lifestyle features, commentary and local updates down to the block level.

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Media contact
Gina Stikes


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