Linking warfare to patriotism, gamemaker Activision announced late Tuesday (July 3) that it would cut prices on downloadable content expansion packs for the "Modern Warfare 3" and "Black Opps" games in its "Call of Duty" franchise.
Downloadable content allows gamemakers to add more to the title even after a "final" version has gone on sale. For warfare games, they typically add new territory and new missions for players.
"Black Opps" packs, for example, include missions in Hong Kong, Cuba and Cold War Berlin, as well as in space. Bowing to the zeitgeist, each of the four packs also includes at least one zombie mission.
They normally sell for $15 apiece and are now $7.50. A portion of the proceeds (though Activison hasn't said how much) will go to the Call of Duty Endowment, a nonprofit that provides job training and placement services to military veterans.
The company says that the foundation has provided $1.7 million in grants since November 2009. In the past year Activision had $4.755 billion in revenue.
The weeklong sale begins July 3 for Xbox 360 and Windows PC versions, and July 4 for the PlayStation 3 version.
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