Image: Mars One colony
Mars One
An artist's conception shows the Mars One colony.
updated 9/2/2012 4:20:10 PM ET 2012-09-02T20:20:10

A Dutch company that aims to land humans on Mars in 2023 as the vanguard of a permanent Red Planet colony says it has received its first funding from sponsors.

Mars One plans to fund most of its ambitious activities via a global reality-TV media event, which will follow the mission from the selection of astronauts through their first years on the Red Planet. But the sponsorship money is important. That support will help the company — which had been self-funded for the last 18 months — get to the point where it can do the show, officials said Wednesday.

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"Receipt of initial sponsorship marks the next step to humans setting foot on Mars," Mars One founder and president Bas Lansdorp said in a statement. "A little more than a year ago we embarked down this path, calling upon industry experts to share in our bold dream. Today, we have moved from a technical plan into the first stage of funding, giving our dream a foundation in reality."

Initial sponsors include Byte Internet (a Dutch Internet/Webhosting provider); Dutch lawfirm VBC Notarissen; Dutch consulting company MeetIn; (an independent Dutch web station that focuses on energy and climate); and Dejan SEO (an Australia-based search engine optimization firm). [Video: 'Big Brother' on Mars?]

"Mars One is not just a daring project, but the core of what drives human spirit towards exploration of the unknown. We are privileged to be a supporter of this incredible project," said Dan Petrovic, general director of Dejan SEO.

Mars One aims to launch a series of robotic missions between 2016 and 2020 that will build a habitable outpost on the Red Planet. The first four astronauts will set foot on Mars in 2023, and more will arrive every two years after that. There are no plans to return these pioneers to Earth.

Company officials say they've talked to a variety of private spaceflight firms around the world and have secured at least one supplier for every major piece of the Mars colony mission. The corporate sponsorship money will be used mostly to fund the conceptual design studies provided by the aerospace suppliers, each of which require 500 to 2,500 worker-hours to complete, officials said.

Mars One estimates that it will cost about $6 billion to put the first four humans on the Red Planet. The company hopes the "Big Brother"-style reality show will pay most of these costs. The televised action is slated to begin in 2013, when Mars One begins the process of selecting its 40-person astronaut corps.

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