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updated 1/3/2013 4:20:37 PM ET 2013-01-03T21:20:37

Before you resort to the fruit-of-the-month club for the last people on your holiday gift list, check out the new endurance athlete's version: Schwagbox.

The folks at the biking blog bikerumor.com plan to ship their first box of biking and triathlon goodies in January. For $120 a year, you can sign the athlete in your life up for a monthly sampling of "gels, bars, creams, gear, components, lubes and other lotions and potions" chosen by bikerumor.com editors.

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"We get to try new product constantly, and we wanted to share that opportunity with everyone that rides," Bikerumor founder Tyler Benedict told Outside. "Schwagbox lets us hand pick the most exciting, best tasting, and most functional items to share from established brands as well as upstarts."

That means you may be tasting the newest flavor of Gu or testing the newest dry lube before the guys at the local bike shop; each package will contain about four or five products. Merry biking!

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