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After rough patch in China, Yum looks to repair image

SHANGHAI (Reuters) - Yum Brands Inc <YUM.N>, the largest foreign fast-food chain in China, is strengthening its media strategy in the country in a bid to win back customer loyalty after a series of food scares that decimated sales this year.Full story

Yum says not affected by China mutton scandal

SHANGHAI (Reuters) - Yum Brands Inc on Monday said its roughly 450 Little Sheep hot pot restaurants in China are not involved in a fake mutton scandal that is the latest tainted food saga to rock the country that is the fast-food chain's largest market. Full story

China probes mutton supplier; government website says linked to Yum

SHANGHAI (Reuters) - Shanghai authorities are testing mislabeled mutton from a wholesaler a government website said supplies a chain of hot pot restaurants run by U.S. fast food firm Yum Brands Inc, the latest safety scare to taint China's food industry. Full story

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Video

  Merck Shares Spike

The FMHR traders debate how to play Yum! Brands after the company's China sales fell less-than-expected; and Steve Grasso of Stuart Frankel offers his opinion on whether Merck has more upside ahead.

  Yum! China Sales Bounce Back

Yum! Brands is bouncing back from a food safety scare in China, with the "Squawk on the Street" crew. "I think this is the beginning of a good streak of numbers," says Jim Cramer.

  Buy the Dip In Yum?

Yum! Brands is scheduled to report earnings on February 4th, but the stock was slammed after warning sales in China will be lower than expected. The FMHR debate how to play the stock.

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Related Photos

File of a sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville
File of a sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville

A sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville, Kentucky in this January 18, 2011 file photo. KFC parent Yum Brands Inc reported on Tuesday a 20 percent drop in first quarter sales at established restaurants in China and warned that fears surrounding the co

File photo of a sign showing Yum Brands Inc's support center at its corporate headquarters in Louisville
File photo of a sign showing Yum Brands Inc's support center at its corporate headquarters in Louisville

A sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville, Kentucky in this January 18, 2011, file photo. Chinese consumers' anger at KFC over a food safety scare has abated as the number of negative posts about the fast food chain owned by Yum Brands Inc on the countr

A sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville
A sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville

A sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville, Kentucky January 18, 2011. REUTERS/John Sommers II

A sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville in this file photo
A sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville in this file photo

A sign shows Yum Brands Inc's support center at its corporate headquarters in Louisville, Kentucky in this file photo from January 18, 2011. KFC parent Yum Brands Inc warned last week that it expected sales at established restaurants in China to fall 4 percent in the fourth quarter, despite an impro