- Font:
- +
- -
Research in Motion, the Waterloo, Ontario-based maker the BlackBerry line of mobile devices, unveiled its long-delayed, revamped smartphone operating system called BB10 today. It also announced two new BlackBerry smartphones that run this OS: the Z10 (which has a 4.2-inch touchscreen) and the Q10 (with a physical keyboard).
For those who are keeping notes, Research in Motion also officially changed its company's name to BlackBerry.
The BB10 OS offers some intriguing features -- for users of the touchscreen model, at least. But some big questions remain for people who are deciding whether to buy BB10 devices.
Related: 4 Lessons Every Entrepreneur Can Learn from RIM's Downfall
A few of the interesting new features for business owners are:
BlackBerry Hub.
This is an inbox on
steroids, integrating inbound messages, to-do list items, social
media, events and more in one interface. It can be accessed with
one swipe from any app. Individual items in the Hub can be acted
upon (forwarded, deleted, etc.) again with one or two swipes.
When in the Hub, you can do things like create an event that gets
added to your calendar, or send a tweet, without directly opening
your calendar or Twitter app.
Touchscreen-friendly typing and user
interface.
BlackBerry is trying to improve on common usability complaints
about using touchscreens through BB10 features such as using a
flicking gesture to toss words from the keyboard to the text
entry field. CEO Thorsten Heins called this "writing without
typing" -- which is a great idea, as long as the results are
fairly accurate.
Almost all BB10 functionality -- such as switching between apps and taking a note -- is swipe-based, making one-handed, even one-thumbed, operation easy.
Screen sharing from BlackBerry
messenger.
The revamped BlackBerry Messenger
service allows video calling. But probably more important for
business users is screen sharing from one phone to another. This
would allow you, for instance, to show a colleague a document
you're discussing on a call. But Messenger only works between
BlackBerry users. Skype, which offers mobile video calling, has
committed to being on BB10.
Security and profiles.
A part of BB10
called "Balance" makes it easy to create, customize, and switch
between "work" and "personal" user profiles, each with different
apps and security settings. For enterprise users, the employer
can control the "work" profile but not the personal profile.
Related: BlackBerry Makes a New Play for Business Users
And, yet, some major questions remain:
What are the costs and availability?
Neither phone is available yet in the U.S. or Canada, although it
will be available this week from a few European carriers.
Canadian availability is expected by February 5. U.S.
availability is expected sometime in March and major U.S.
carriers are expected to announce pricing and availability dates
soon.
Pricing for the Z10 was said to be $149 on contract. Monthly plans will be available from some carriers.
How well will BB10 work on the Q10?
Many
BlackBerry users love having a physical keyboard. In the launch
event, BlackBerry executives demoed many BB10 features -- but
only on the Z10 touchscreen model. Obviously, swipe-based
features would not work on a non-touchscreen phone.
What about maps and navigation?
These are key features for business users, but they weren't
mentioned or demoed in the launch event. Given Apple's recent
blunders with maps on iOS, this would be something users would
want to try out before buying.
Will you consider going with one of these new BlackBerry smartphones for business? Let us know why or why not in the comments below.
Copyright © 2013 Entrepreneur.com, Inc.
“ ”