What do Conan O'Brien, Sesame Street's Grover, Suze Orman, Neil Patrick Harris and NASA have in common? They're all Shorty Award winners.
The Shorty Awards recognize the companies, people and the occasional puppet, that have created the most engaging content for social media. At the awards' beginning in 2008, the awards were limited to Twitter accounts, but since then, they've grown to include more sites, such as Facebook, Foursquare, Tumblr, Pinterest and Instagram. However, true to its roots, voting takes place via tweet.
Six finalists were selected in each category, based on the number of Twitter nominations received. In all, more than 1.6 million votes were counted. Awards cover nearly every conceivable way people use social media — from best fake account to best moms and dads in the "Keepdoinggood" category.
Pop stars Justin Bieber and One Dimension have categories of their own for the best social media account run by fans. There's even a "Weird" category. Watch finalist Henrique Milagres, who says he's just one weird guy trying to understand 7 billion others.
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