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Morning Joe
updated 4/24/2013 2:50:21 PM ET 2013-04-24T18:50:21

For the days remaining in April, Boston residents can enjoy their beer and support victims of the marathon bombings.

For the days remaining in April, Boston residents can enjoy their beer and support victims of the marathon bombings.

The Boston Beer Company, perhaps best known to the world as makers of Sam Adams, is donating all of the profits from one of its special brews to charity, founder and chairman Jim Koch told the Morning Joe panel on Wednesday.

The company’s “Boston 26.2 Brew” (named so for the length of a marathon) was made available exclusively at bars and restaurants along the marathon route and at marathon-related events, and Koch’s company will donate the money raised to The Greg Hill Foundation, a Boston-based non-profit established in 2010 to “respond to the immediate needs of families that had been touched by tragedy,” as its Web site describes.

“We’re donating all of the profits from that beer to help the victims of the Boston massacre,” Koch told the panel before adding that the Boston Beer Co. had roughly 70 people either running or helping out at the marathon.

Koch said none of the company’s employees were hurt and “everybody got home safely.”

More than 75 area bars and restaurants are also contributing a portion of their sales to the Greg Hill Foundation as well, Koch notes in a blog post entitled “Supporting Our BostonStrong Community,” which was posted on the Samuel Adams blog Monday.

In the post, Koch voices his support for the “all the first responders, medical staff, law enforcement officers and other agencies for the incredible teamwork displayed throughout the week.”

“We all felt safer because of their efforts and the capture of the second suspect.  It was a little over a mile from my house.  My family and I slept well that night because of their efforts,” he writes.

Video: All profits of one special beer going to victims of Boston bombing

  1. Closed captioning of: All profits of one special beer going to victims of Boston bombing

    >>> ago, longer than that.

    >> got a little beer factory in jamaica says you should pay attention, we're going to be good. right, jim. he'll check into a mental institution , take care of himself later in the day. now, all of these years later, sam adams , an incredible product. talk about what you're doing to promote loans to small businesses to get them going as well.

    >> as you know, i started sam adams as a small business . we were the smallest brewfully america in 1984 when i started it and you know, we've been able to grow now 1% of the u.s. peer market, so i'm proud of that and as part of that success, we are engaged in a program called sam adams , brew iing the american dream , which makes loans to the very small businesses that are basically shut out of the lending system, then provides coaching and counseling so they can use the loan, grow their business, create jobs, succeed.

    >> what kind of businesses?

    >> we are in the businesses that we know because it's very high touch . we're coaching, food, beverage, hospitality and other craft breweries. we've made loans to about a dozen other craft breweries to help them grow.

    >> obviously in your backyard, we had a horrible tragedy a week ago. the one fund is $20 million strong and so on. what are you doing specifically to help out what's going on in boston ?

    >> we were a sponsor of the boston marathon and had about 70 people, our own people, either running in it or helping at the finish line. we held our breath, but luckily, no one was hurt. everybody got home safely and we made a special beer for the boston marathon called sam adams 26.2 brew and we're donating all of the profits from that beer to help the victims of the boston massacre and all the proceeds from our tour center at our brewery in boston , so people can come to the brewery and donate as well.

    >> i just want to say that having a beer on my breakfast table is like time travel for me. there i am. and i won't be going to class for the rest of the day. that's the end of it. craft beer. small, local, breweries in new england and across the country now, are taking hold. is this going to stick?

    >> i am absolutely convinced it will. when i started 29 years ago, there were no craft breweries. even good beer drinkers like mike here, were a little skeptical, but today, there's 2500 of us. it's still quite small, but that means we have room to grow and today, americans are appreciating good beer and we're creating a beer culture in the u.s. in the same way that a wine culture grew up 25 years ago.

    >> that's great.

    >> i got to tell you, even you know, the success of the company, but fwifing back to smaller companies through the lending program, thanks to you.

    >> cheers.

    >> thanks so much.

    >> breakfast of champions .

    >> for more information on brewing the american dream program, visit btad.com. thanks so much.

    >> bars are closed.

    >> coming up next, we have the very latest on the bombing investigation in boston . plus, what the retirement of the top senate democrat means for the balance of power in 2014 and beyond. " morning joe " will be right back. i've

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