updated 6/27/2013 11:46:10 AM ET 2013-06-27T15:46:10

We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. Each week, we'll spotlight a different topic, and twice a month we'll host Google Hangouts (our next is June 26) where Team Digital will chat about best strategies for managing an online reputation, marketing through social media and using mobile techniques to attract customers.

Many small businesses are still trying to figure out location-based marketing. There's been plenty of changes since Foursquare and Yelp first came on the scene a few years back. What's one thing that entrepreneurs should know when it comes to location-based marketing?

Yext study

Marc Ecko Enterprises

Follow @BrianHonigman


Follow @joannalord

Good incentives are a must.  Consumers have gotten accustomed to being rewarded for participating in location-based marketing programs, so pony up a good incentive to get your loyalists to repeat and to share. The competition next door is stiff.

Jim Joseph, Cohn & Wolfe Follow @JimJosephExp

Sterling Marketing Group

Follow @karenleland


Follow @adamkleinberg

Follow @rickmulready


Follow @JaysonDeMers


Follow @petershankman

Duct Tape Marketing

Follow @ducttape

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