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Many small businesses are still trying to figure out location-based marketing. There's been plenty of changes since Foursquare and Yelp first came on the scene a few years back. What's one thing that entrepreneurs should know when it comes to location-based marketing?
Good incentives are a must. Consumers have gotten accustomed to being rewarded for participating in location-based marketing programs, so pony up a good incentive to get your loyalists to repeat and to share. The competition next door is stiff.
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