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updated 7/1/2013 6:17:46 AM ET 2013-07-01T10:17:46

Disruption isn't cool. Historically, disruptive ideas and companies haven't been those behind the groundbreaking technologies or products--i.e., the cool stuff. Disrupters aren't usually first to market with a new invention. They are, however, visionaries who grasp how an existing idea can be made better or cheaper or accessible to millions.

History is littered with examples: Ford's assembly line and stripped-down Model T brought cars to the everyman. Steve Jobs took the computer mouse, at the time a custom-built and expensive gadget, and had someone figure out how to make it for less than a quarter of the cost. Amazon.com didn't create online shopping, but it did bring millions of products to one storefront and deliver a better price.

The same goes for our disrupters here. They saw opportunities, ignored by existing players in their fields, to get in, grow big, change the game--and get rich along the way.

Frends has transformed a way to listen to music into a must-have women's fashion accessory. Read More »

Republic Wireless is a $19-per-month voice, text and data service that relies on Wi-Fi as its primary network. Read More »

HitBliss, an online streaming site, offers viewers money for watching ads during popular TV shows and movies. Read More »

Julie Uhrman has created Ouya, an affordable, open-source console that can access a robust online gaming library. Read More »

Celly builds mobile social networks that can be accessed by any cell phone, unlocking possibilities for group communication during social and political protests. Read More »

Two San Francisco-based startups, RelayRides and Getaround, have teamed up to create a new kind of car-rental company -- one that allows car owners to rent out their vehicles. Read More »

BeeSafe Organic Lawn Care is scaling up organic fertilizer for commercial and institutional use. Read More »

Copyright © 2013 Entrepreneur.com, Inc.

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