We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. Each week, we'll spotlight a different topic, and twice a month we'll host Google Hangouts (our next is July 10) where Team Digital will chat about best strategies for managing an online reputation, marketing through social media and using mobile techniques to attract customers.
In this week's column, viewer Kerri Smith from our June 12 Google Hangout asks Team Digital: I need to be active on social media, but I'm completely overwhelmed. Blogging, Twitter, Facebook, Pinterest...every time I start, there is too long of a lapse between posts. How can I be consistent?
Pick one social outlet that best serves your brand. Think hard about how and what you want to showcase. If you want to be a family/friend brand then pick Facebook and be as active as possible. Photography? Instagram. All business? LinkedIn. Pick the one that best fits your brand and engage!