We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. Each week, we'll spotlight a different topic, and twice a month we'll host Google Hangouts (our next is July 10) where Team Digital will chat about best strategies for managing an online reputation, marketing through social media and using mobile techniques to attract customers.
In this week's column, our Team Digital answers: What's a big social-media mistake that business owners make?
Ignoring social media altogether, because they don't have time to understand its impact. They write it off in the name of focusing on other more pressing priorities -- or they misinterpret social media as distractions, silly networks and apps that kids use. Another mistake business owners make is they jump in to all of the hottest social properties without considering the importance of behavior. Let's stop talking about social media and start talking about how customers can connect, learn, share. Take the time to really think about how you can use social (and mobile) to deliver value to customers and strengthen your brand promise.
Jumping in but not staying in. If you are going to participate in social media, then you have to maintain a consistent presence. Continually engaging with your followers, contributing to the dialogue, becoming a member of the community. Social media is not a "one and done" vehicle... it's a living breathing being that you have to commit to.