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updated 7/18/2013 7:17:00 AM ET 2013-07-18T11:17:00

Many job seekers don't consider a career in retail beyond a low-wage cashier position, but the National Retail Federation (NRF) is out to change that. The NRF launched a campaign in April called "This is Retail" to address what the group sees as a perception problem and highlight opportunities for life-long careers in the industry. 

Related:How Retailers Can Recruit and Retain Millennials (Infographic) 

The flowchart below is the latest from the campaign. It takes potential employees through a quick and easy self-assessment of their skills and interests to find a possible career path in retail. The chart highlights positions such as logistics and public relations that both new hires and employers might not immediately consider, a valuable recruitment tool for employers to assess where talent can be best put to use. 

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