The marketing experts on Entrepreneur's Team Digital provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. Each week, we'll spotlight a different topic, and twice a month we'll host Google Hangouts (our next is Wednesday) where Team Digital will chat about best strategies for managing an online reputation, marketing through social media and using mobile techniques to attract customers.
In this week's column, our Team Digital answers: What's your best tip for improving customer loyalty?
Start by articulating a vision for what customer relationships could and should look like. The next step is experience design, which requires businesses to storyboard the desired customer experience before, during and after transactions...essentially what a customer should see, think, feel and share throughout the entire lifecycle. Everything else is just marketing, creative and gamification.
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