By
updated 8/16/2013 2:17:57 PM ET 2013-08-16T18:17:57

Building and maintaining customer relationships is a vital part of growing your business, but it's easy to let it fall by the wayside amid the daily grind. Take advantage of the summer slowdown to improve your approach to generating customer leads.

One step may be to simplify the contact form on your website. According to research compiled by Reach Local, an online marketing firm, contact forms with three fields convert 25 percent of leads into paying customers.

For more on how to improve your customer lead management, take a look at the infographic below.

 

 

Copyright © 2013 Entrepreneur.com, Inc.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 4.87%
$30K home equity loan FICO 5.22%
$75K home equity loan FICO 4.66%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.21%
13.21%
Cash Back Cards 17.69%
17.69%
Rewards Cards 16.96%
16.96%
Source: Bankrate.com