In this final column, our Team Digital answers: What's your prediction for the next big digital marketing trend?
It's going to be about creating a brand -- and that means quality. Gone are the days where you can get away with trying to game or spam the system to gain market share. The true winners of the future will understand that it's all about creating quality for your audience where they'll remember you. This not only applies to digital, but marketing as a whole. What does creating a brand mean? It means creating something that makes people like and remember you. If you can get those two parts right, the sales will flow in. Quality will be the only answer as technology and people continue to evolve.