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updated 10/15/2013 12:46:30 PM ET 2013-10-15T16:46:30

The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the main findings from research compiled by Medallion, a retail agency based in New York. The data breaks down different categories of shopper as well as tips to increase engagement and awareness. Take a look at their findings to see what tips and tricks you can use in your business.

 

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