Throughout 2013, the marketing experts on Entrepreneur's Team Digital provided answers to your
burning questions about everything from the 12 Social-Media Mistakes That Entrepreneurs
Make to How to Get Your Marketing Mojo Back.
We're tapping their expertise again this week to get their
advice for 2014. Today we ask: what books, videos and other
projects can get us inspired and excited for 2014?
The Billionaire Who
(Public Affairs, 2007). It
teaches a valuable lesson that we sometimes forget: the
importance of helping other people. In this case, the hero
of the book helps people at scale.
Eric Siu, EricOSiu.com
(Portfolio Hardcover, 2013). That book really spells out how
companies should be thinking of customer engagement to build
loyal and willing fans. If you're not providing value to
your audience beyond your product, you're just another "meh"
company. You need to be a "holy smokes" company instead.
will help you get there.
Jason Falls, CafePress
@JasonFalls SoulFlyers Video. Whenever I need inspiration,
I turn to this video. But then again, I'm a
skydiver, so it's probably fitting.
Peter Shankman, Shankman|Honig
(Harmony, 2009). Every
entrepreneur's goal should be to achieve the same sort of
success Tim Ferriss has, and his book outlines exactly how
to do it. It's a model I follow and a goal I continue to
Jayson DeMers, AudienceBloom
@JaysonDeMers Geek out over your data. Data might not sound
inspiring, but if you could build the tools that would give you
a deeper view into the world of your prospects and customers
you could provide so much more value. Analytics is sexy!
John Jantsch, Duct Tape Marketing
Thinking Out Loud
documentary about Buckminster Fuller). Bucky fuller was a
designer, an inventor, a philosopher and a genius. He was a
profound creative thinker. So much of the digital marketing
landscape is based on predictive analytics and automated
tools today. But if we all use the same tools, processes and
data to do the same things, we will all get average results.
Bucky Fuller will inspire you to think differently about the
world around you and look past the average to the
Adam Kleinberg, Traction
(Amazon Publishing, 2013).
This book gives you one-of-a-kind insights on how to
succeed in your career from writers, authors,
entrepreneurs and business executives. There's nothing
quite like learning from the experiences of your network
and taking their suggestions to heart when it comes to
positioning yourself for a flexible and fulfilling career
with digital chops.
Brian Honigman, BrianHonigman.com
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