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The Most Unsubscribed Email Lists of 2013

If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
/ Source: Entrepreneur.com
By Nina Zipkin

Of course we all hate email spam, but nothing is quite so irritating as how long it can take to get rid of all of it.

That's where inbox management service Unroll.me has got you covered. The New York-based company keeps unwanted email blasts and newsletters out of sight and mind with one click, while organizing the ones you actually do want.

Having stopped more than 1 billion subscription emails in 2013, Unroll.me took a look at their user data and revealed their most subscribed and unsubscribed email lists of the year.

The companies in the "most unsubscribed" winners circle were mainly of the gifts, flowers and discount tickets variety:  

  1. 1-800-Flowers: 52.5% unsubscribe rate
  2. Ticketweb: 47.5% unsubscribe rate
  3. Pro Flowers: 45.1% unsubscribe rate
  4. Expedia: 45% unsubscribe rate
  5. Active.com: 44.7% unsubscribe rate

Related: Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Meanwhile, the most popular subscriptions were social networking and media oriented, with Netflix coming in at No. 10, and Ticketmaster rounding out the top 15. The top five are very much in keeping with what we know about social media usage in 2013:

  1. Facebook: 70% of users subscribed
  2. Google+: 66.9% of users subscribed
  3. Twitter: 64.4% of users subscribed
  4. LinkedIn: 62.1% of users subscribed
  5. YouTube: 48.4% of users subscribed

Related: 7 Myths of Email Marketing (Infographic)

One of key features that the service provides is "the rollup," a once-a-day digest of all the subscriptions an Unroll.me user is signed up for. The top five most "rolled up" companies were:

  1. Hulu: 61.6% Rollup rate
  2. AmazonLocal Deals: 46% Rollup rate
  3. GoDaddy: 44.4% Rollup rate
  4. Codecademy: 40.5% Rollup rate
  5. Google Offers: 39% Rollup rate

Perhaps the biggest takeaway for business owners from Unroll.me's awards, is that clearly no one is immune to the unsubscribe button. But while consumers are flooded with emails every day, there are certainly strategies that will help you stand out.  

For a full look at the winners and losers, stop by Unroll.me.

Related: 4 Ways to Get Customers to Open Your Emails

Nina Zipkin