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updated 2/13/2014 11:16:45 AM ET 2014-02-13T16:16:45

Outspoken serial entrepreneur, angel investor and author Gary Vaynerchuk has launched a $25 million seed fund for startups. It will be called Vayner/RSE.   Vaynerchuk announced the fund's launch yesterday on Twitter. Vayner/RSE won't be a “ pure investment play ” but will focus on operating and incubating startups, Vaynerchuk told tech news site re/code.    Vayner/RSE is backed by Miami Dolphins owner Stephen Ross, re/code reported. Vaynerchuk's partners in the new fund will include his brother, AJ Vaynerchuk, and Miami Dolphins vice chairman Matt Higgins.   Among Vaynerchuk's entrepreneurial ventures are Vayner Media, which helps larger companies with their internet strategy, and WineLibrary.com. He is the author of Crush It! (Harper Studio, 2009), The Thank You Economy (HarperBusiness, 2011) and Jab, Jab, Jab, Right Hook (HarperBusiness, 2013).   Vaynerchuk did not immediately return an email seeking comment.   Related: Gary Vaynerchuk on Social Media, Fear and What It Takes to Build a Successful Business

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