By
updated 3/21/2014 1:48:49 PM ET 2014-03-21T17:48:49

Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?

The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.

Related: Google Glass, Hoodies and Rompers: The Relaxed Style of SXSW

Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

Check out the infographic below to figure out exactly what your logo's colors are telling potential customers.

Related: How to Say 'I'm the Best' Without Actually Saying It

 

Copyright © 2013 Entrepreneur.com, Inc.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 4.76%
$30K home equity loan FICO 5.16%
$75K home equity loan FICO 4.70%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 12.68%
12.61%
Cash Back Cards 17.67%
17.37%
Rewards Cards 16.79%
16.64%
Source: Bankrate.com