Growing your online presence is no easy job -- especially for small and midsize business that are often lacking the brand awareness and resources of their much larger counterparts. Fortunately, now, more than ever there are a plethora of tools to help newly-minted entrepreneurs build their brand quickly and cheaply.
Here are five to help jumpstart your online-community presence.
1. Buffer to post content. Content sharing is one of the easiest way to grow and nurture your community. Yet, with more and more social platforms popping up online, content sharing can be time consuming, as each has its own style and messaging. Enter Buffer. This tool is a great way to streamline your posting and schedule on multiple platforms, making sure you’re talking to everyone where it counts. Plus, it’s a great way to keep your communications going on the weekend, a time when many users are interested in sharing online content.
Related: Most Essential Social Media Tools
2. LaunchCrew to launch campaigns. When launch day comes, startups need to get the word out to as many people to have the most impact and increase the probability of being heard in crowded industries. Often this entails getting your current followers to share with their friends, family and connections. LaunchCrew will help you do just that. It lets you cast a much wider net, practically doubling or tripling your impact. But how? By asking your audience for their credentials to be able to post on their behalf on the day of your launch. Or for any major campaign. You’ll get that initial boost you’ve always dreamed of -- the one you really need these days to break out of the pack from the very start.
3. Unbounce to create landing pages. Landing pages are now a must-have design choice to boost your online special operations. By customizing these towards a targeted audience, along with specific and relatable calls to action, it makes them way more efficient at achieving higher click-through rates. Unbounce allows you to create landing pages incredibly fast, with no technical skills required, making it easy not only to build but also to A/B test and implement the best results.
4. Click to Tweet to foster sharing. It’s ok to ask people to share. But the simpler it is, the more people you’ll get to do so. By giving out a simple, pre-composed click-to-tweet URL for your audience to tweet in seconds, you’ll find that your potential for virality is drastically increased.
5. Mention to monitor and react. Once people start talking about you, the best way to continue growing is to detect these mentions and to reply to every one of them. By doing so, it fosters a lot of motivation for them to talk and mention even more about you, creating a network of trusted brand advocates. By having alerts based on keywords -- like the name of your company, your products or your competitors -- mention allows you to stay in the know and react in seconds by connecting your social accounts directly to the app.
With these five tools, you’ll find yourself developing and maintaining a clear brand voice in no time. And it’s then that you’ll start to see your online presence heating up.
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