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updated 4/7/2014 4:16:10 PM ET 2014-04-07T20:16:10

Steve Jobs, as expertly outlined in Walter Isaacson's biography, was brilliant, intense, mercurial and prickly.

Tim Cook, by many accounts, is very different; even keeled, methodical and quietly persuasive.

Jobs was brilliant, and so is Cook, but each has shaped Apple in a unique way. Looking at factors including product development, controversies, and dividends, Ohio University's online MBA program has created an infographic that illustrates Apple's brand perception and performance under each CEO.

Check it out below.  

Copyright © 2013 Entrepreneur.com, Inc.

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