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updated 6/19/2014 10:18:33 AM ET 2014-06-19T14:18:33

Twitter announced today that it officially supports animated GIFs, in addition to pictures, videos and regular text. As you can imagine, the Internet went crazy with people tweeting GIFs of all sorts of things. Cats, dogs, World Cup action. You name it.

As of this afternoon, there were more than 220,000 tweets about GIFs. It was a trending topic.

Some companies and other brands got in on the early action. Here's a small sampling of how companies large and small have used the new GIF capability for their marketing purposes:

Netflix used it as an opportunity to showcase Orange Is the New Black:

That feeling when Twitter became #giffable... #GIFs http://t.co/8o9xeKaEuu

June 18, 2014

Um, hi Wendy's. This is making me dizzy:

Is there something on our cheek? http://t.co/MqyQYAFckr

June 18, 2014

Hootsuite was instructional:

Posting GIFs to Twitter? Enterprise and Pro users, be sure to switch settings to http://t.co/i88WFAjS9y : http://t.co/GO1X5rnTlO

June 18, 2014

Testing, testing:

Testing gifs on Twitter :D http://t.co/iSzCUokVQR

June 18, 2014

Birchbox celebrates: 

This is how we feel about GIFs on Twitter. http://t.co/OfWsNg1RKq

June 18, 2014

Ellen DeGeneres expressed herself:

I just found out you can put GIFs on Twitter http://t.co/TkuJWhn5Zg

June 18, 2014

Search Engine Land had some fun at the expense of Google's Matt Cutts:

GIFs are fun! H/T @mattcutts http://t.co/RQ8q8wBiMM

June 18, 2014

 

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