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updated 7/2/2014 12:47:27 PM ET 2014-07-02T16:47:27

Cheering for the U.S. to win the World Cup? Waffle House has one message for you: don't eat Belgian waffles.

We don't believe in Belgium waffles

June 30, 2014

The waffle chain is encouraging American World Cup fans to boycott Belgian waffles and instead eat all-American Waffle House offerings. With the Belgium-U.S. game today at 4 p.m. ET, Waffle House seems to think every bit of patriotism counts when it comes to helping the U.S. advance to the next round.

We never have RT @chrisholder1997 : Waffle House won't sell Belgium Waffles #USA #IBelieveThatWeWillWin

June 30, 2014

Related: How the World Cup Is Fueling a Social Media Frenzy (Infographic)

Waffle House isn't the only chain advocating for Americans to boycott Belgian waffles. Bojangles', a Southern chicken-and-biscuit franchise, is encouraging customers to "beat Belgium with biscuits."

We've been boycotting waffles since 1977. #BeatBelgiumWithBiscuits #USAvsBEL pic.twitter.com/IpXFXWq4hr

June 30, 2014

For American chains with Belgian roots, the politics of World Cup patriotism are a little trickier. Wafels & Dinges, a New York City based Belgian food truck, is making the diplomatic decision of supporting both teams with free food: trucks are handing out free Belgian style "wafels" after every Belgium goal and free scoops of ice cream after every USA goal.

Related: 5 Things the World Cup Can Teach Us About Entrepreneurship

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