Cheering for the U.S. to win the World Cup? Waffle House has one message for you: don't eat Belgian waffles.
We don't believe in Belgium waffles
The waffle chain is encouraging American World Cup fans to boycott Belgian waffles and instead eat all-American Waffle House offerings. With the Belgium-U.S. game today at 4 p.m. ET, Waffle House seems to think every bit of patriotism counts when it comes to helping the U.S. advance to the next round.
We never have RT @chrisholder1997 : Waffle House won't sell Belgium Waffles #USA #IBelieveThatWeWillWin
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Waffle House isn't the only chain advocating for Americans to boycott Belgian waffles. Bojangles', a Southern chicken-and-biscuit franchise, is encouraging customers to "beat Belgium with biscuits."
We've been boycotting waffles since 1977. #BeatBelgiumWithBiscuits #USAvsBEL pic.twitter.com/IpXFXWq4hr
For American chains with Belgian roots, the politics of World Cup patriotism are a little trickier. Wafels & Dinges, a New York City based Belgian food truck, is making the diplomatic decision of supporting both teams with free food: trucks are handing out free Belgian style "wafels" after every Belgium goal and free scoops of ice cream after every USA goal.
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