By
updated 7/15/2014 10:47:20 AM ET 2014-07-15T14:47:20

About six months ago, when I decided to finally begin working on a new startup, I thought I was prepared for the challenge. After all I had been successfully running my public relations business, fifteen media, for more than four years. I figured at least I knew what to expect when it comes to starting a business. How wrong I was.

The main difference is that my new project,  Glamtrepreneur, deals with an issue that's very important to me. The company I'm planning to launch next year will have a goal of creating programming and initiatives to teach girls about entrepreneurship. Don’t get me wrong, I still enjoy doing PR and I will still continue to do it, but I didn’t realize how a passion project, like Glamtrepreneur, would unleash a whole different set of learning experiences.

Now that I have successfully hosted half of the Glamtrepreneur workshops I have scheduled for the summer, I can share a thing or two about launching a business associated with a cause one deeply cares about:

Related: When Passion Is a Pitfall and Seeking Bliss Is Bogus

1. Learn to harness the passion. At times passion is a double-edge sword. Entrepreneurs need to be passionate about what they do to make their business succeed. But passion can also be a detriment. When I first started working on Glamtrepreneur, every time I talked about it, I would get unnecessarily fired up about what I was doing. I realized that I needed to scale back my approach a bit or no one would ever take me seriously.

One thing that has helped me tremendously is hiring an outside writer to develop talking points. This way when I meet with people I can convey my passion and ideas in a concise manner -- rather than rambling on and on.

2. Enjoy the ride. It's harder to be patient when I work on a passion project. With my PR business, I feel like I can go with the flow. I take one thing at a time, and I haven't worried that I need to do everything at once. For Glamtrepreneur, I find myself constantly worrying about where I want the project to be one day, rather than focusing on what I am doing today.

Related: The Esquire Guy on the Problem With Passion

3. Don’t get frustrated when people don’t understand the vision. When people don’t get what I am trying to do with Glamtrepreneur, I become extremely frustrated. When someone doesn’t think it's important, I take it like a personal insult. That has not been the case for me while running my PR firm. But I recognize that it's important for me to learn to detach my emotions from this new project as best as possible.

The other night, for example, I was on a date with someone I had been seeing for a few weeks. I felt myself becoming extremely defensive when he didn't quite understand the vision for Glamtrepreneur. I had to remind myself that not everyone can immediately jump into my head and comprehend all my ideas.

Be grateful. Through my involvement with the Glamtrepreneur project, I have realized how many people it takes to turn a vision into a reality. Sometimes entrepreneurs might take for granted the other people around them. But there is no way to execute a plan without others. Even though a startup owner might have great ideas, he or she can't do everything alone.

Take the time to tell people thank you because without them there's no business. Starting a new enterprise is definitely a team effort.

Related: How to Transform Your Passion into a Successful Business

Copyright © 2013 Entrepreneur.com, Inc.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 4.96%
$30K home equity loan FICO 5.23%
$75K home equity loan FICO 4.66%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.28%
13.21%
Cash Back Cards 17.73%
17.70%
Rewards Cards 17.00%
16.96%
Source: Bankrate.com