updated 9/2/2014 2:16:06 PM ET 2014-09-02T18:16:06

The unconventional marketing stunt continues.

Two weeks ago, we wrote about how Airbnb was partnering up with IKEA to offer three “unique” rental opportunities -- at an IKEA store in Australia.

On Sunday, as promised, three Australian families (selected from over 1,000 applicants) spent the night in themed showrooms -- complete with price tags -- at an IKEA just outside Melbourne.

Related: A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time

Now, we have photos from their stay – and as with all good marketing stunts, puppies play a prominent role.

In lieu of an alarm, the families received different unconventional wake-up calls, including puppies (!), a string orchestra and breakfast in bed.

It's pretty ridiculous and the puppies are ridiculously cute.

Copyright © 2013, Inc.


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