MSNBC.com Free Streaming Video News Gains Favor, Credibility
March NielsenNet Ratings ranks MSNBC.com #1
For Immediate Release (Redmond, WA) – In recent months, MSNBC.com has delivered rapidly increasing levels of streaming video of historical news events and in March was ranked #1 among news sites by NielsenNet Ratings with 24,845,000 unique users. From breaking news such as the death of Pope John Paul II to live events like the State of the Union to segments from the Today show and Nightly News, people are increasingly turning to MSNBC.com specifically for video news reports.
“Thanks to advertiser support, all MSNBC.com streaming video remains free for unlimited viewing by anyone at anytime,” said Charlie Tillinghast, General Manager and Publisher, MSNBC.com. “This provides complete freedom of information as users choose the news they want, when they want it, at no cost to them.”
On MSNBC.com alone, over 4 million video streams of news related to the Pope were streamed between April 1 and April 8. Similarly, online coverage of events like Martha Stewart’s release from prison, the State of the Union and the tsunami disaster were viewed in numbers much greater than any normal news day. With content provided from an enviable list of partners – Today, NBC Nightly News, Dateline, Meet the Press, MSNBC TV, CNBC and more - MSNBC.com continues to provide the most in-depth coverage at no cost to its users. Thanks to these high caliber content partners, MSNBC.com is also able to stream live news events and breaking news footage.
Beginning the late 1990’s, MSNBC.com has continuously offered free streaming video and never charged a fee to view its video content. “We realized early in the game that users don’t want to pay to see video content, but they do want to access it online – they want to witness history whether they are at their desks or in the comfort of their homes” said Tillinghast. “We can offer streaming video without charging any subscription fees to meet the consumers’ needs, and simultaneously provide advertisers with a great vehicle for reaching a growing, highly-desirable audience. It’s a powerful business model that benefits all parties.”
MSNBC.com’s vision for an ad supported, streaming video offering has been validated by the market, with streaming ad revenues up 486% year-over-year, driven by high profile advertisers such as General Motors and Procter & Gamble.
MSNBC.com is the leader in the streaming video news market, the fastest growing and most profitable advertising segment on the Internet today. “We bring more video news from more sources to more people – at no cost to the user - every month,” stated Tillinghast. “It’s simple. When users come online to watch the news, they come to MSNBC.com.”