updated 5/23/2005 10:36:13 AM ET 2005-05-23T14:36:13

He's built buildings, written books, married models and starred in a reality TV show. On Monday, Donald Trump announced his latest venture: Trump University.

Don't expect ivy-covered walls or a football team. Trump University will consist of online courses, CD-ROMS, consulting services and Learning Annex-type seminars.

"In today's hyper-competitive business climate, the need for the highest quality education has become more crucial than ever," Trump said. "But people are looking beyond the traditional business education model, which involves hours in the classroom and relies primarily on book learning."

The for-profit university will not offer degrees or traditional grades.

Michael Sexton, identified by a Trump spokesman as "an expert in accelerating the foundation and growth of early-stage companies," will serve as president of Trump University.

Roger Schank, professor emeritus and founder of the Institute for Learning Sciences at Northwestern University, will have the title of chief learning officer.

The faculty includes John Vogel, adjunct professor of business administration and associate faculty director of the Allwin Initiative for Corporate Citizenship at the Tuck School of Business at Dartmouth; Jack Kaplan, adjunct professor of entrepreneurship in the Eugene M. Lang Center for Entrepreneurship at Columbia University and founder and president of Datamark Technologies Inc.; and Don Sexton, professor of business at Columbia University and founder and president of the Arrow Group, Ltd.

Copyright 2005 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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