updated 5/25/2005 1:04:32 PM ET 2005-05-25T17:04:32

The soft drink Fresca is getting a new look and two new flavors, Coca-Cola Co.'s North American division said on Wednesday.

  1. More on Food trends
    1. Satisfy your craving

      Look for more exciting eats and foodie trends on the Bites blog

The company said it will give a "fresh, contemporary look" to Fresca, including a new logo and new packaging graphics.

The two new flavors — Sparkling Peach Citrus Fresca and Sparkling Black Cherry Citrus — will be introduced in the U.S. in September. The new drinks will be introduced as zero calorie line extensions to the Fresca brand.

The flavor of the existing Fresca will remain unchanged, the company said.

Alison Lewis, vice president, Sprite and Flavors, Coca-Cola North America, said Fresca's "new look and expanded flavor offerings will appeal to folks who are looking for a unique taste beyond the ordinary."

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Discussion comments


Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 3.79%
$30K home equity loan FICO 4.99%
$75K home equity loan FICO 4.69%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.83%
Cash Back Cards 17.80%
Rewards Cards 17.18%
Source: Bankrate.com