updated 7/23/2005 12:23:44 PM ET 2005-07-23T16:23:44

Wal-Mart has ditched a program that helped single shoppers find love in the discount store's aisles.

Officials at Wal-Mart headquarters in Bentonville, Ark., ordered their Roanoke store to put an end to Singles Shopping, the only program of its kind at Wal-Mart's U.S. stores.

Taking a cue from Wal-Marts in Germany, the month-old program encouraged customers on Friday evenings to pick up a red bow they could place on their shopping carts as an invitation to other singles. "Flirt points" were set up in various sections of the store.

A Wal-Mart spokesman declined to comment on the reason behind the program's cancellation. But customer Dale Firebaugh, who showed up Friday night hoping to meet his match, said store employees told him several people had complained.

"I'm disappointed," said Firebaugh, 63. "Where can someone over 40 who doesn't smoke or drink or go to bars meet someone?"

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 4.91%
$30K home equity loan FICO 5.20%
$75K home equity loan FICO 4.57%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.42%
13.40%
Cash Back Cards 17.92%
17.92%
Rewards Cards 17.13%
17.12%
Source: Bankrate.com