Video: Martha shares her business tips

msnbc.com
updated 10/21/2005 7:18:42 PM ET 2005-10-21T23:18:42

Would you take business advice from a criminal? Martha Stewart thinks you should. Fresh from her 5-month stint at Camp Cupcake, the high priestess of all things homey has published The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business.

Now some might think a business book by someone who just got her Big Brother bracelet removed after a stint in the clink for lying to the feds is the height of chutzpah. But in her true lemons-to-lemonade style, Martha tells us her book was inspired by her experiences at Alderson Federal Prison in West Virginia. In the book's introduction, she tells of being "called over" by two fellow inmates who pitch her a business idea for a unisex hair salon/salad bar/cafe/soul food restaurant. Martha bravely disses the idea, saying it was "too ambitious," dutifully noting that "women did not want to eat where they had their hair cut."

But a "good thing" came from Martha's interaction with her convicts-in-arms: It led her to write The Martha Rules so she could help "mentor" her fellow prisoners about their business ideas. We wonder whether perhaps the "girls" with the business plan weren't really asking for advice, but were seeking some start-up funding from the fabulously wealthy felon? And if not, we're pretty sure they don't really appreciate their Big Idea being blabbed across Martha-dom.

Rodale
Meanwhile the ratings-challenged reality TV star is busily rebuilding her brand. She has another book coming out next month, "The World According to Martha," where she offers up her opinions on a host of topics. And just in time for your cranberry-potpourri-scented Christmas comes "Martha Stewart Living Music: The Holiday Collection," a compilation of her favorite traditional, jazz and classical tunes along with suitable recipes, decorating tips and craft ideas for you to better enjoy the festive season, whether at home or a federal penitentiary.

But those people who really want to mimic Martha may need this: Builder KB Home last week said it has a pact with Stewart’s company to construct 650 homes in Cary, N.C. The Martha McMansions will cost up to $450,000, and are said to be inspired by Stewart’s own homes in New York and Maine. But there's no word whether they will come already equipped with home-confinement monitors for you perjury-prone domicile-divas.

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