KCON USA, the American branch of the international Korean culture convention and festival, announced the musical headliners for its 2017 New York-area event Thursday.
The two first musical acts to be announced for KCON 2017 NY, which is scheduled to take place June 23 and 24, are girl group Twice and pop rock band CNBLUE.
"Announcing the first artists of this year's KCON USA is always exciting for us as it means that the festival is getting closer," Angela Killoren, chief operating officer of event co-organizer CJ E&M America, told NBC News by email.
Twice, who performed at KCON LA in 2016, is a girl group with three Japanese members, five Korean members, and one Taiwanese member. The group made international headlines in 2016 when member Chou Tzuyu inadvertently became a symbol of the tensions between China and Taiwan after being pictured holding the South Korean and Taiwan flags.
Outside of political controversies, the group has won numerous awards — including the 2016 Mnet Music Awards Song of the Year and Golden Disc Awards Digital Song of the Year — since their formation on 2015 reality show "Sixteen."
Twice will be joined by CNBLUE, another Korean act that also actively performs and promotes in Japan.
Additional performers will be announced in the weeks leading up to the events, according to KCON USA.
The 2017 event, which is scheduled to take place at the Prudential Center in New Jersey, will be KCON's third year in the New York area. KCON LA is scheduled to be held at the Staples Center in Los Angeles from August 18 to 20. Both events feature multiple days of K-pop performances, as well as programming and vendors for Korean beauty products, food, and culture.
"With each year, the event has grown and evolved — from the number of attendees, sponsors and participants to the breadth of content we are bringing to fans of Hallyu," Killoren said. "This year we have updated our logo as a sign of this evolution, and we look forward to announcing how the convention will also evolve as we continue to find new ways to engage with fans and celebrate new aspects of Korean pop culture"