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Beyonce surprises Wal-Mart customers by paying for holiday gifts

Saving your holiday shopping until the last minute can have benefits, particularly if Beyoncé is in the store. The singer visited a Wal-Mart in Tewksbury, Mass., on Friday and made 750 shoppers very happy while wishing them a "Merry, merry Christmas."

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As reported in the Lowell Sun, Bey was out promoting her new self-titled album, which she released on Dec. 13 on iTunes without any prior fanfare. The release became the fastest-selling of all time on the digital music site, but led to Target and Amazon deciding not to stock the album.

Wal-Mart, however, does carry the album — which Beyoncé noted during her visit had just arrived — and she wanted to make sure she gave the chain a big thumbs-up right in time for the holidays. During her shopping trip, the singer walked around the store pushing a shopping cart and chose a few items for purchase. 

Then, at the checkout stand she took to the "microphone" (actually a store intercom) and announced, "Everyone in the store right now, the first $50 of your holiday gifts are on me. Merry, merry Christmas from Beyonce."

A few of the shoppers at the store while the superstar was there shared thoughts and photos of the visit on Twitter.

So+I+decided+to+stop+at+a+Walmart+in+suburban+Massachusetts.+Who+knew+I'd+run+into+Beyoncé?+http://t.co/FPULq1j1YF

—+Phoebe+Chase+(@Phoebe_Chase)+December+21,+2013+

Everyone+at+Walmart+received+a+$50+gift+card+from+Beyoncé+today.+pic.twitter.com/kQ9UTp2F4l

—+BEYONCÉ+LEGION+(@Bey_Legion)+December+21,+2013+

JUST+WALKED+BY+BEYONCE+IN+WALMART+OMG

—+Kerri+Hegarty+(@kerriihegartyy)+December+21,+2013+

Still+in+shock+we+meet+the+queen+@Beyonce+bey+at+Walmart+in+Tewkesbury+tonight!+She+held+Arianna+too!+#starstruck+pic.twitter.com/FQGmzhkPwz

—+Marissa+Kerivan+(@Mkerivan)+December+21,+2013+

Having dropped a cool $37,500 to make several hundred customers very happy and grateful, the superstar then headed off to her show at Boston's TD Garden that night. Happy holidays, indeed.