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Family, Friends Searching for Mexico Model, 20, Missing in NYC

Geraldine Mendez is missing in NYC.

A model from Mexico last seen leaving her Brooklyn apartment has been missing since Sunday, sparking a desperate search by family and friends in New York City.

Geraldine Mendez, 20, arrived in New York City in August to do some fashion shows, according to her father, who flew in from Mexico to help find her. She was last seen leaving her Bushwick apartment Sunday morning.

"I don't think there could be greater pain than knowing your daughter is in a city alone, in a fragile situation," Hugo Mendez told NBC 4 New York in Spanish.

Read more on NBC NY.