Come on down! Bob Barker says the ‘choice is right’ in FL-13

Bob Barker wants you to come on down and vote for Florida Republican David Jolly. 

The famed "Price Is Right" host is showcasing his political stripes in a new TV ad endorsing the GOP candidate in next month's special election primary in Florida's 13th District.

"Folks when you get to be as-- young as I am, you call it like you see it. That's why I'm supporting David Jolly," says Barker. The show's longtime former host goes on to praise Jolly, a lobbyist and former aide to Rep. Bill Young, for his work alongside the late GOP congressman he's looking to replace "helping wounded veterans, protecting seniors and children and by standing up for Pinellas with character and honor." 

"With Jolly, the choice is right," says Barker. 

As first reported by Roll Call, the ad is smartly targeted to a specific demographic Jolly needs to lock down not just in his primary race but in a competitive special general election, too. The ad will run during Thursday's special edition of "The Price is Right" that's celebrating Barker's 90th birthday. The daytime game show draws high ratings among senior citizens, and both the buy and the backing from Barker could make an important impact in the senior-heavy district that's one-fifth 65 and older. 

Jolly will face off against state Rep. Kathleen Peters in the January 14 primary. The winner will face likely Democratic nominee Alex Sink on March 11 in the highly competitive race.