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Adam Silver Calls Ads on Jerseys 'Viable'

NBA commissioner Adam Silver addresses the media during a press conference before the the 2014 NBA All-Star Saturday 2014 as part of All-Star Weekend at the Smoothie King Center on Feb. 15 in New Orleans, La. Christian Petersen / Getty Images file

For most of the world, ads on the jerseys of professional athletes are just part of the business.

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