A punny public service announcement on Utah roads is raising eyebrows.
As part of the Utah Department of Transportation's "Message Monday" program, the department devised a message for electronic road signs that read: "Get Your Head Out Of Your Apps."
The play on the phrase involving one's derrière left some Utah drivers ... less than amused.
"I understand the concern but did not feel this was appropriate," a commenter wrote on the Facebook page for NBC affiliate KSL.
A poll on the station's website showed that 8 percent of responders felt the signs were "offensive."
John Gleason, a spokesman for the Utah DOT, said the department was not trying to offend anyone, "but we do want to get people's attention."
Other "Monday messages" from the Utah DOT have also used humor to get a point across. "Texting + driving is clever, said no one ever," signs flashed in October.
"This may seem like a lighthearted approach, but make no mistake, this is a very serious issue. Far too many people are dying on our roads as a result of these dangerous behaviors," Gleason told NBC News.