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Firefighters Warn Couples Ahead of ‘Fifty Shades of Grey’ Release

Director Sam Taylor-Johnson dishes on 'Fifty Shades' 3:29

LONDON - Firefighters warned Thursday that racy film "Fifty Shades of Grey" could lead to more people becoming trapped in handcuffs, intimate rings and household items.

The London Fire Brigade (LFB) said there had been a surge in incidents of people being stuck while trying to recreate steamy moments from the adult drama, in which a young businessman and his love interest explore bedroom discipline.

Firefighters in the British capital attended 472 incidents involving people being trapped or stuck inside items in 2013/14, the LFB said — a figure that has steadily increased since the "Fifty Shades of Grey" book was released in 2011.

That number includes seven instances of men with rings stuck on their genitals, the LFB said in a statement, and one of a man locked in a titanium chastity belt.

The much-anticipated film version of the erotic novel was being premiered in the U.K. on Thursday.

"We hope film-goers will use common sense and avoid leaving themselves red-faced," the brigade's Dave Brown added.

The LFB said it was dispatched "to more than one embarrassing incident every day" despite a two-year awareness campaign called "Fifty Shades of Red" aimed at reducing such callouts and "asking people to think carefully before getting themselves into sticky situations."

"If you use handcuffs, always keep the keys handy," it said.

IN-DEPTH

- Alastair Jamieson