Welcome to The Lid, your afternoon dose of the 2016 ethos…Some Democratic caucus precincts decided how to award their delegates based on a coin toss. It's comforting to know Americans pick their presidents the same way they pick who gets the last slice of pizza.
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'16 from 30,000
The presidential race has rocketed onwards to New Hampshire, where the battle on the airwaves is perhaps even MORE intense than it was in the Hawkeye State. Our fresh numbers from ad spending partner SMG Delta today show that we've now surpassed the $100 million mark for spending on TV ads here. A couple things that stand out: First, the winner of the Iowa caucus, Ted Cruz, is virtually a non-factor here on the air compared to the superPAC-fueled behemoth of Team Bush (more than $30 million to date) and to a lesser extent Teams Rubio (more than $16 million), Christie (more than $14 million) and Kasich (more than $12 million.) And the frontrunner, Donald Trump, has doled out just a bit more than $3 million on the air. On the Democratic side, the Sanders campaign is outspending Clinton, $9.1 million to about $5 million. As our big sib First Read wrote this morning, the pressure is now on Trump to win here. But there's going to be a LOT of firepower exchanged in the next week on TV in attempts to shake up the race post-Iowa.
POPPING ON NBC POLITICS
- Bill Clinton told NBC's Andrea Mitchell that there are "traumatic differences" between Bernie Sanders and Hillary Clinton.
- Hillary Clinton told MSNBC's Chris Matthews that she is ready to take on Sanders in his "backyard."
- A stronger-than-expected third-place finish in the Iowa caucuses were, for Marco Rubio, was the culmination of a careful balancing act, NBC's Alex Jaffe writes.
- Matt Rivera and Danny Freeman made an original video on the caucus that had to be moved into a parking lot last night.
- In today's "Tales from the Trail:" What it was like for the Clinton press corps taking off from Des Moines with the caucus results still uncertain.
- So long Iowa. Here's what's next in the 2016 race.
- Here's what the world thinks of the U.S. presidential race.
- And from First Read: Why Clinton's Apparent Iowa Win Feels More Like a Loss
FOR THE RECORD…
"Barack Obama is not Bernie Sanders, let's not play cheap games here."
- Bill Clinton to NBC's Andrea Mitchell.
Ted Cruz, Marco Rubio, Hillary Clinton, Jeb Bush, John Kasich, and Chris Christie campaign in New Hampshire.
Bill Clinton stumps for his wife in South Carolina. Rick Santorum is also in the Palmetto State.
Donald Trump holds a rally in Arkansas.